Human Factors in End-user Development of Marketing-IS: A Behavioral User Profiling Approach

AbstractMarketing-IS research has recently focused on the development of personalization systems that are based on the modeling of consumer behavior and consumer heterogeneity regarding their distinct needs and preferences. However, personalization approaches in the design and development stage of Marketing-IS have not been widely studied in the End-User Development (EUD) research area. The lack of such research studies results in the development of Marketing-IS tools that neglect the differences in the end-user behavior, and artifacts of low performance and reusability. Attempting to figure out how end-users can participate in the design and construction of Marketing-IS in an efficient way, research suggests the ‘construction’ of end- users behavioral profiles based on human factors. Recent evidence reveal that human factors such as gender and expertise level can influence and even determine the end-users’, behavior, and consequently performance, while end-users interact with EUD environments. This paper presents a methodological approach in which we identify different behavioral user-profiles, named ‘user-categories’ based on behavioural attributes derived by the human factors of gender and expertise level. The resulting user- categories can be applied in the modeling mechanism of adaptive EUD system environments. Such an approach is projected to implicitly assist the end-users in the enhancement of their performance during the development task of Marketing-I

TEORIJSKA PITANJA O INFORMACIJSKIM SUSTAVIMA RAČUNOVODSTVA OKOLIŠA U OBRAZOVNIM PROGRAMIMA ZA HOTELIJERSTVO

In a competitive environment the application of Information Technology Systems by tourism companies can increase future prosperity and financial growth. The purpose of this paper is to measure the natural assets and to calculate the environmental benefits, as well as, the associated costs, so as to include all the above in the financial statements (balance sheet and profit & loss account). It is crucial to point out that the installation of a Green Accounting Information System requires evaluation of human assets (students and professors), availability of space, value the benefits, as well as, estimate the necessary installation costs. Literature suggests that although many information systems of environmental management have been developed, no significant progress was made on the growth of green accounting information systems due to the inherent difficulty for the monetary expression of environmental accumulated costs and related natural resources.U konkurentskom okruženju primjenom sustava informacijske tehnologije turistička poduzeća mogu jačati svoj budući prosperitet i financijski rast. Svrha je rada izmjerili prirodne vrijednosti, te izračunati ekološke koristi kao i pripadajuće troškove, a radi uključivanja istih u financijska izvješća (bilanca i račun dobiti i gubitka). Ključno je istaknuti da prilikom uvođenja informacijskih sustava računovodstva okoliša treba procijeniti ljudske potencijale (studenti i profesori) i raspoloži prostor, te utvrditi koristi sustava i odrediti troškove njegovog uvođenja. Iz literature se može zaključiti da, iako su izrađeni brojni informacijski sustavi za menadžment okoliša, nema značajnijeg napretka na širenju informacijskih sustava "zelenog" računovodstva zbog inherentne teškoće monetarnog izražavanja akumuliranih ekoloških troškova i s njima povezanih prirodnih resursa

Developing a Near-optimal Lowest-consumption Tunnel Lighting System Using Software Agents through Power Line Communications

This paper describes an innovative Energy Consumption Management System (ECMS) that is aimed at rationalizing the end use of the electrical energy in tunnel lighting. It is based on agent technologies and Power Line Communications to achieve lowest consumption lighting conditions at an optimal way. Depending on the type of application, the system would lead also to reduced installation and running costs, especially as far as lighting systems are concerned